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Results:
1-7
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Results: 7
Authors:
Gerstner, Eitan
Holthausen, Duncan
Citation: Gerstner, Eitan et Holthausen, Duncan, Profitable Pricing When Market Segments Overlap, Marketing science , 5(1), 1986, pp. 55-69
Authors:
Gerstner, Eitan
Hess, James D.
Citation: Gerstner, Eitan et D. Hess, James, Can Bait and Switch Benefit Consumers?, Marketing science , 9(2), 1990, pp. 114-124
Authors:
Biyalogorsky, Eyal
Gerstner, Eitan
Citation: Biyalogorsky, Eyal et Gerstner, Eitan, Contingent Pricing to Reduce Price Risks, Marketing science , 23(1), 2004, pp. 146-155
Authors:
Chen, Rachel R.
Gerstner, Eitan
Yang, Yinghui (Catherine)
Citation: R. Chen, Rachel et al., Customer Bill of Rights Under No-Fault Service Failure: Confinement and Compensation, Marketing science , 31(1), 2012, pp. 157-171
Authors:
Hess, James D.
Gerstner, Eitan
Citation: D. Hess, James et Gerstner, Eitan, Loss Leader Pricing and Rain Check Policy, Marketing science , 6(4), 1987, pp. 358-374
Authors:
Chen, Rachel R.
Gerstner, Eitan
Yang, Yinghui (Catherine)
Citation: R. Chen, Rachel et al., Should Captive Sardines Be Compensated? Serving Customers in a Confined Zone, Marketing science , 28(3), 2009, pp. 599-608
Authors:
Dobson, Paul W.
Gerstner, Eitan
Citation: W. Dobson, Paul et Gerstner, Eitan, For a Few Cents More: Why Supersize Unhealthy Food?, Marketing science , 29(4), 2010, pp. 770-778
Risultati:
1-7
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