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Results: 1-3 |
Results: 3

Authors: Andrews, Michelle Luo, Xueming Fang, Zheng Ghose, Anindya
Citation: Andrews, Michelle et al., Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness, Marketing science , 35(2), 2016, pp. 218-233

Authors: Ghose, Anindya Ipeirotis, Panagiotis G. Li, Beibei
Citation: Ghose, Anindya et al., Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowdsourced Content, Marketing science , 31(3), 2012, pp. 493-520

Authors: Yang, Sha Ghose, Anindya
Citation: Yang, Sha et Ghose, Anindya, Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence?, Marketing science , 29(4), 2010, pp. 602-623
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