Authors:
Galbreth, Michael R.
Ghosh, Bikram
Shor, Mikhael
Citation: R. Galbreth, Michael et al., Social Sharing of Information Goods: Implications for Pricing and Profits, Marketing science , 31(4), 2012, pp. 603-620
Authors:
Balachander, Subramanian
Ghosh, Bikram
Stock, Axel
Citation: Balachander, Subramanian et al., Why Bundle Discounts Can Be a Profitable Alternative to Competing on Price Promotions, Marketing science , 29(4), 2010, pp. 624-638
Citation: Ghosh, Bikram et Stock, Axel, Advertising Effectiveness, Digital Video Recorders, and Product Market Competition, Marketing science , 29(4), 2010, pp. 639-649