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Results: 3

Authors: Galbreth, Michael R. Ghosh, Bikram Shor, Mikhael
Citation: R. Galbreth, Michael et al., Social Sharing of Information Goods: Implications for Pricing and Profits, Marketing science , 31(4), 2012, pp. 603-620

Authors: Balachander, Subramanian Ghosh, Bikram Stock, Axel
Citation: Balachander, Subramanian et al., Why Bundle Discounts Can Be a Profitable Alternative to Competing on Price Promotions, Marketing science , 29(4), 2010, pp. 624-638

Authors: Ghosh, Bikram Stock, Axel
Citation: Ghosh, Bikram et Stock, Axel, Advertising Effectiveness, Digital Video Recorders, and Product Market Competition, Marketing science , 29(4), 2010, pp. 639-649
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