Citation: J. Gilbride, Timothy et M. Allenby, Greg, A Choice Model with Conjunctive, Disjunctive, and Compensatory Screening Rules, Marketing science , 23(3), 2004, pp. 391-406
Authors:
Otter, Thomas
Gilbride, Timothy J.
Allenby, Greg M.
Citation: Otter, Thomas et al., Testing Models of Strategic Behavior Characterized by Conditional Likelihoods, Marketing science , 30(4), 2011, pp. 686-701
Authors:
Gilbride, Timothy J.
Lenk, Peter J.
Brazell, Jeff D.
Citation: J. Gilbride, Timothy et al., Market Share Constraints and the Loss Function in Choice-Based Conjoint Analysis, Marketing science , 27(6), 2008, pp. 995-1011