Authors: Glazer, Rashi Steckel, Joel H. Winer, Russell S.

Citation: Glazer, Rashi et al., The Formation of Key Marketing Variable Expectations and Their Impact on Firm Performance: Some Experimental Evidence, Marketing science , 8(1), 1989, pp. 18-34

Authors: Glazer, Rashi Nakamoto, Kent

Citation: Glazer, Rashi et Nakamoto, Kent, Cognitive Geometry: An Analysis of Structure Underlying Representations of Similarity, Marketing science , 10(3), 1991, pp. 205-228