Authors: Goldfarb, Avi Lu, Qiang Moorthy, Sridhar

Citation: Goldfarb, Avi et al., Measuring Brand Value in an Equilibrium Framework, Marketing science , 28(1), 2009, pp. 69-86

Authors: Goldfarb, Avi Tucker, Catherine

Citation: Goldfarb, Avi et Tucker, Catherine, Online Display Advertising: Targeting and Obtrusiveness, Marketing science , 30(3), 2011, pp. 389-404

Authors: Goldfarb, Avi Tucker, Catherine

Citation: Goldfarb, Avi et Tucker, Catherine, Implications of ``Online Display Advertising: Targeting and Obtrusiveness'', Marketing science , 30(3), 2011, pp. 413-415

Authors: Borkovsky, Ron N. Goldfarb, Avi Haviv, Avery M. Moorthy, Sridhar

Citation: N. Borkovsky, Ron et al., Measuring and Understanding Brand Value in a Dynamic Model of Brand Management, Marketing science , 36(4), 2017, pp. 471-499

Authors: Yang, Yupin Shi, Mengze Goldfarb, Avi

Citation: Yang, Yupin et al., Estimating the Value of Brand Alliances in Professional Team Sports, Marketing science , 28(6), 2009, pp. 1095-1111