Authors: Gopinath, Shyam Thomas, Jacquelyn S. Krishnamurthi, Lakshman

Citation: Gopinath, Shyam et al., Investigating the Relationship Between the Content of Online Word of Mouth, Advertising, and Brand Performance, Marketing science , 33(2), 2014, pp. 241-258

Authors: Chintagunta, Pradeep K. Gopinath, Shyam Venkataraman, Sriram

Citation: K. Chintagunta, Pradeep et al., The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets, Marketing science , 29(5), 2010, pp. 944-957