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Results: 5

Authors: Gordon, Brett R. Hartmann, Wesley R.
Citation: R. Gordon, Brett et R. Hartmann, Wesley, Advertising Effects in Presidential Elections, Marketing science , 32(1), 2013, pp. 19-35

Authors: Gordon, Brett R. Sun, Baohong
Citation: R. Gordon, Brett et Sun, Baohong, A Dynamic Model of Rational Addiction: Evaluating Cigarette Taxes, Marketing science , 34(3), 2015, pp. 452-470

Authors: Gordon, Brett R.
Citation: R. Gordon, Brett, A Dynamic Model of Consumer Replacement Cycles in the PC Processor Industry, Marketing science , 28(5), 2009, pp. 846-867

Authors: Gordon, Brett R. Thomadsen, Raphael Bradlow, Eric T. Dubé, Jean-Pierre Staelin, Richard
Citation: R. Gordon, Brett et al., Foreword: Revisiting the Workshop on Quantitative Marketing and Structural Econometrics, Marketing science , 30(6), 2011, pp. 945-949

Authors: Kumar, Vineet Gordon, Brett R. Srinivasan, Kannan
Citation: Kumar, Vineet et al., Competitive Strategy for Open Source Software, Marketing science , 30(6), 2011, pp. 1066-1078
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