Authors:
Kumar, V.
Fan, Jia
Gulati, Rohit
Venkat, P.
Citation: V. Kumar, et al., Practice Prize Paper: Marketing-Mix Recommendations to Manage Value Growth at P&G Asia-Pacific, Marketing science , 28(4), 2008, pp. 645-655
Authors:
Kumar, V.
Fan, Jia
Gulati, Rohit
Venkat, P.
Citation: V. Kumar, et al., Practice Prize Paper: Marketing-Mix Recommendations to Manage Value Growth at P&G Asia-Pacific, Marketing science , 28(4), 2009, pp. 645-655