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Results:
1-6
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Results: 6
Own-Brand and Cross-Brand Retail Pass-Through
Authors:
Besanko, David Dubé, Jean-Pierre Gupta, Sachin
Citation:
Besanko, David et al., Own-Brand and Cross-Brand Retail Pass-Through, Marketing science , 24(1), 2005, pp. 123-137
The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments
Authors:
Liu, Qiang Steenburgh, Thomas J. Gupta, Sachin
Citation:
Liu, Qiang et al., The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments, Marketing science , 34(1), 2015, pp. 144-159
Cross-Brand Pass-Through in Supermarket Pricing
Authors:
Dubé, Jean-Pierre Gupta, Sachin
Citation:
Dubé, Jean-pierre et Gupta, Sachin, Cross-Brand Pass-Through in Supermarket Pricing, Marketing science , 27(3), 2006, pp. 324-333
Cross-Brand Pass-Through in Supermarket Pricing
Authors:
Dubé, Jean-Pierre Gupta, Sachin
Citation:
Dubé, Jean-pierre et Gupta, Sachin, Cross-Brand Pass-Through in Supermarket Pricing, Marketing science , 27(3), 2008, pp. 324-333
A Regime-Switching Model of Cyclical Category Buying
Authors:
Park, Sungho Gupta, Sachin
Citation:
Park, Sungho et Gupta, Sachin, A Regime-Switching Model of Cyclical Category Buying, Marketing science , 30(3), 2011, pp. 469-480
Handling Endogenous Regressors by Joint Estimation Using Copulas
Authors:
Park, Sungho Gupta, Sachin
Citation:
Park, Sungho et Gupta, Sachin, Handling Endogenous Regressors by Joint Estimation Using Copulas, Marketing science , 31(4), 2012, pp. 567-586
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