Authors:
Gupta, Sunil
Hanssens, Dominique
Hauser, John R.
Lehmann, Donald
Schmitt, Bernd
Citation: Gupta, Sunil et al., Introduction to Theory and Practice in Marketing Conference Special Section of "Marketing Science", Marketing science , 33(1), 2014, pp. 1-5
Citation: Gupta, Sunil et Kohli, Rajeev, Designing Products and Services for Consumer Welfare: Theoretical and Empirical Issues, Marketing science , 9(3), 1990, pp. 230-246