Authors: Gremler, DD Gwinner, KP Brown, SW

Citation: Dd. Gremler et al., Generating positive word-of-mouth communication through customer-employee relationships, INT J S IND, 12(1), 2001, pp. 44-59

Authors: Gwinner, KP Stephens, N

Citation: Kp. Gwinner et N. Stephens, Testing the implied mediational role of cognitive age, PSYCHOL MAR, 18(10), 2001, pp. 1031-1048

Authors: Bettencourt, LA Gwinner, KP Meuter, ML

Citation: La. Bettencourt et al., A comparison of attitude, personality, and knowledge predictors of service-oriented organizational citizenship behaviors, J APPL PSYC, 86(1), 2001, pp. 29-41

Authors: Gwinner, KP Eaton, J

Citation: Kp. Gwinner et J. Eaton, Building brand image through event sponsorship: The role of image transfer, J ADVERT, 28(4), 1999, pp. 47-57