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Results: 1-2 |
Results: 2
DO NEW PRODUCT DEVELOPMENT MANAGERS IN LARGE OR HIGH-MARKET-SHARE FIRMS PERCEIVE MARKETING R-AND-D INTERFACE PRINCIPLES DIFFERENTLY
Authors: HAGGBLOM T CALANTONE RJ DIBENEDETTO CA
Citation: T. Haggblom et al., DO NEW PRODUCT DEVELOPMENT MANAGERS IN LARGE OR HIGH-MARKET-SHARE FIRMS PERCEIVE MARKETING R-AND-D INTERFACE PRINCIPLES DIFFERENTLY, The Journal of product innovation management, 12(4), 1995, pp. 323-333
PRINCIPLES OF NEW PRODUCT MANAGEMENT - EXPLORING THE BELIEFS OF PRODUCT PRACTITIONERS
Authors: CALANTONE RJ DIBENEDETTO CA HAGGBLOM T
Citation: Rj. Calantone et al., PRINCIPLES OF NEW PRODUCT MANAGEMENT - EXPLORING THE BELIEFS OF PRODUCT PRACTITIONERS, The Journal of product innovation management, 12(3), 1995, pp. 235-247
Risultati: 1-2 |