Authors: HANSSENS DM

Citation: Dm. Hanssens, ORDER FORECASTS, RETAIL SALES, AND THE MARKETING MIX FOR CONSUMER DURABLES, Journal of forecasting, 17(3-4), 1998, pp. 327-346

Authors: HANSSENS DM

Citation: Dm. Hanssens, HYSTERESIS IN MARKETING, Sloan management review, 38(4), 1997, pp. 9-9

Authors: DEKIMPE MG HANSSENS DM

Citation: Mg. Dekimpe et Dm. Hanssens, EMPIRICAL GENERALIZATIONS ABOUT MARKET EVOLUTION AND STATIONARITY, Marketing science, 14(3), 1995, pp. 109-121

Authors: DEKIMPE MG HANSSENS DM

Citation: Mg. Dekimpe et Dm. Hanssens, THE PERSISTENCE OF MARKETING EFFECTS ON SALES, Marketing science, 14(1), 1995, pp. 1-21

Authors: CARPENTER GS HANSSENS DM

Citation: Gs. Carpenter et Dm. Hanssens, MARKET EXPANSION, CANNIBALIZATION, AND INTERNATIONAL AIRLINE PRICING STRATEGY, International journal of forecasting, 10(2), 1994, pp. 313-326

Authors: ROY A HANSSENS DM RAJU JS

Citation: A. Roy et al., COMPETITIVE PRICING BY A PRICE LEADER, Management science, 40(7), 1994, pp. 809-823