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1-4
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Results: 4
SALES FORECASTING MANAGEMENT - MENTZER,JT, BIENSTOCK,CC
Authors:
HARDIE BGS
Citation:
Bgs. Hardie, SALES FORECASTING MANAGEMENT - MENTZER,JT, BIENSTOCK,CC, The Journal of product innovation management, 15(6), 1998, pp. 577-578
AN EMPIRICAL-COMPARISON OF NEW PRODUCT TRIAL FORECASTING MODELS
Authors:
HARDIE BGS FADER PS WISNIEWSKI M
Citation:
Bgs. Hardie et al., AN EMPIRICAL-COMPARISON OF NEW PRODUCT TRIAL FORECASTING MODELS, Journal of forecasting, 17(3-4), 1998, pp. 209-229
MODELING CONSUMER CHOICE AMONG SKUS
Authors:
FADER PS HARDIE BGS
Citation:
Ps. Fader et Bgs. Hardie, MODELING CONSUMER CHOICE AMONG SKUS, Journal of marketing research, 33(4), 1996, pp. 442-452
MODELING LOSS AVERSION AND REFERENCE DEPENDENCE EFFECTS ON BRAND CHOICE
Authors:
HARDIE BGS JOHNSON EJ FADER PS
Citation:
Bgs. Hardie et al., MODELING LOSS AVERSION AND REFERENCE DEPENDENCE EFFECTS ON BRAND CHOICE, Marketing science, 12(4), 1993, pp. 378-394
Risultati:
1-4
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