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Authors: LATOUR MS HENTHORNE TL

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Authors: LATOUR MS HENTHORNE TL

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Authors: HENTHORNE TL LATOUR MS NATARAAJAN R

Citation: Tl. Henthorne et al., FEAR APPEALS IN PRINT ADVERTISING - AN ANALYSIS OF AROUSAL AND AD RESPONSE, Journal of advertising, 22(2), 1993, pp. 59-69