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Results:
1-9
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Results: 9
Authors:
WANSINK B
KENT RJ
HOCH SJ
Citation: B. Wansink et al., AN ANCHORING AND ADJUSTMENT MODEL OF PURCHASE QUANTITY DECISIONS, Journal of marketing research, 35(1), 1998, pp. 71-81
Authors:
DHAR SK
HOCH SJ
Citation: Sk. Dhar et Sj. Hoch, WHY STORE BRAND PENETRATION VARIES BY RETAILER, Marketing science, 16(3), 1997, pp. 208-227
Authors:
WEST PM
BROWN CL
HOCH SJ
Citation: Pm. West et al., CONSUMPTION VOCABULARY AND PREFERENCE FORMATION, Journal of consumer research, 23(2), 1996, pp. 120-135
Authors:
HOCH SJ
SCHKADE DA
Citation: Sj. Hoch et Da. Schkade, A PSYCHOLOGICAL APPROACH TO DECISION-SUPPORT SYSTEMS, Management science, 42(1), 1996, pp. 51-64
Authors:
DHAR SK
HOCH SJ
Citation: Sk. Dhar et Sj. Hoch, PRICE-DISCRIMINATION USING IN-STORE MERCHANDISING, Journal of marketing, 60(1), 1996, pp. 17-30
Authors:
HOCH SJ
Citation: Sj. Hoch, HOW SHOULD NATIONAL BRANDS THINK ABOUT PRIVATE LABELS, Sloan management review, 37(2), 1996, pp. 89-102
Authors:
HOCH SJ
KIM BD
MONTGOMERY AL
ROSSI PE
Citation: Sj. Hoch et al., DETERMINANTS OF STORE-LEVEL PRICE ELASTICITY, Journal of marketing research, 32(1), 1995, pp. 17-29
Authors:
HOCH SJ
DREZE X
PURK ME
Citation: Sj. Hoch et al., EDLP, HI-LO, AND MARGIN ARITHMETIC, Journal of marketing, 58(4), 1994, pp. 16-27
Authors:
HOCH SJ
BANERJI S
Citation: Sj. Hoch et S. Banerji, WHEN DO PRIVATE LABELS SUCCEED, Sloan management review, 34(4), 1993, pp. 57-67
Risultati:
1-9
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