Login
|
New Account
AAAAAA
ITA
ENG
Results:
1-9
|
Results: 9
AN ANCHORING AND ADJUSTMENT MODEL OF PURCHASE QUANTITY DECISIONS
Authors:
WANSINK B KENT RJ HOCH SJ
Citation:
B. Wansink et al., AN ANCHORING AND ADJUSTMENT MODEL OF PURCHASE QUANTITY DECISIONS, Journal of marketing research, 35(1), 1998, pp. 71-81
WHY STORE BRAND PENETRATION VARIES BY RETAILER
Authors:
DHAR SK HOCH SJ
Citation:
Sk. Dhar et Sj. Hoch, WHY STORE BRAND PENETRATION VARIES BY RETAILER, Marketing science, 16(3), 1997, pp. 208-227
CONSUMPTION VOCABULARY AND PREFERENCE FORMATION
Authors:
WEST PM BROWN CL HOCH SJ
Citation:
Pm. West et al., CONSUMPTION VOCABULARY AND PREFERENCE FORMATION, Journal of consumer research, 23(2), 1996, pp. 120-135
A PSYCHOLOGICAL APPROACH TO DECISION-SUPPORT SYSTEMS
Authors:
HOCH SJ SCHKADE DA
Citation:
Sj. Hoch et Da. Schkade, A PSYCHOLOGICAL APPROACH TO DECISION-SUPPORT SYSTEMS, Management science, 42(1), 1996, pp. 51-64
PRICE-DISCRIMINATION USING IN-STORE MERCHANDISING
Authors:
DHAR SK HOCH SJ
Citation:
Sk. Dhar et Sj. Hoch, PRICE-DISCRIMINATION USING IN-STORE MERCHANDISING, Journal of marketing, 60(1), 1996, pp. 17-30
HOW SHOULD NATIONAL BRANDS THINK ABOUT PRIVATE LABELS
Authors:
HOCH SJ
Citation:
Sj. Hoch, HOW SHOULD NATIONAL BRANDS THINK ABOUT PRIVATE LABELS, Sloan management review, 37(2), 1996, pp. 89-102
DETERMINANTS OF STORE-LEVEL PRICE ELASTICITY
Authors:
HOCH SJ KIM BD MONTGOMERY AL ROSSI PE
Citation:
Sj. Hoch et al., DETERMINANTS OF STORE-LEVEL PRICE ELASTICITY, Journal of marketing research, 32(1), 1995, pp. 17-29
EDLP, HI-LO, AND MARGIN ARITHMETIC
Authors:
HOCH SJ DREZE X PURK ME
Citation:
Sj. Hoch et al., EDLP, HI-LO, AND MARGIN ARITHMETIC, Journal of marketing, 58(4), 1994, pp. 16-27
WHEN DO PRIVATE LABELS SUCCEED
Authors:
HOCH SJ BANERJI S
Citation:
Sj. Hoch et S. Banerji, WHEN DO PRIVATE LABELS SUCCEED, Sloan management review, 34(4), 1993, pp. 57-67
Risultati:
1-9
|