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A METAANALYSIS OF RELATIONSHIPS BETWEEN AD-EVOKED FEELINGS AND ADVERTISING RESPONSES
Authors: BROWN SP HOMER PM INMAN JJ
Citation: Sp. Brown et al., A METAANALYSIS OF RELATIONSHIPS BETWEEN AD-EVOKED FEELINGS AND ADVERTISING RESPONSES, Journal of marketing research, 35(1), 1998, pp. 114-126
AD SIZE AS AN INDICATOR OF PERCEIVED ADVERTISING COSTS AND EFFORT - THE EFFECTS ON MEMORY AND PERCEPTIONS
Authors: HOMER PM
Citation: Pm. Homer, AD SIZE AS AN INDICATOR OF PERCEIVED ADVERTISING COSTS AND EFFORT - THE EFFECTS ON MEMORY AND PERCEPTIONS, Journal of advertising, 24(4), 1995, pp. 1-12
TRANSMISSION OF HUMAN-VALUES - A CROSS-CULTURAL INVESTIGATION OF GENERATIONAL AND RECIPROCAL INFLUENCE EFFECTS
Authors: HOMER PM
Citation: Pm. Homer, TRANSMISSION OF HUMAN-VALUES - A CROSS-CULTURAL INVESTIGATION OF GENERATIONAL AND RECIPROCAL INFLUENCE EFFECTS, Genetic, social, and general psychology monographs, 119(3), 1993, pp. 343
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