Login
|
New Account
AAAAAA
ITA
ENG
Results:
1-2
|
Results: 2
THE EFFECTS OF BRAND-NAME SUGGESTIVENESS ON ADVERTISING RECALL
Authors:
KELLER KL HECKLER SE HOUSTON MJ
Citation:
Kl. Keller et al., THE EFFECTS OF BRAND-NAME SUGGESTIVENESS ON ADVERTISING RECALL, Journal of marketing, 62(1), 1998, pp. 48
GOAL-ORIENTED EXPERIENCES AND THE DEVELOPMENT OF KNOWLEDGE
Authors:
HUFFMAN C HOUSTON MJ
Citation:
C. Huffman et Mj. Houston, GOAL-ORIENTED EXPERIENCES AND THE DEVELOPMENT OF KNOWLEDGE, Journal of consumer research, 20(2), 1993, pp. 190-207
Risultati:
1-2
|