Authors: HULTINK EJ GRIFFIN A ROBBEN HSJ HART S

Citation: Ej. Hultink et al., IN SEARCH OF GENERIC LAUNCH STRATEGIES FOR NEW PRODUCTS, International journal of research in marketing, 15(3), 1998, pp. 269-285

Authors: HULTINK EJ GRIFFIN A HART S ROBBEN HSJ

Citation: Ej. Hultink et al., INDUSTRIAL NEW PRODUCT LAUNCH STRATEGIES AND PRODUCT DEVELOPMENT PERFORMANCE, The Journal of product innovation management, 14(4), 1997, pp. 243-257

Authors: HULTINK EJ ROBBEN HSJ

Citation: Ej. Hultink et Hsj. Robben, MEASURING NEW PRODUCT SUCCESS - THE DIFFERENCE THAT TIME PERSPECTIVE MAKES, The Journal of product innovation management, 12(5), 1995, pp. 392-405