Authors: Hagerty, Michael R. Aaker, David A.

Citation: R. Hagerty, Michael et A. Aaker, David, A Normative Model of Consumer Information Processing, Marketing science , 3(3), 1984, pp. 227-246

Authors: Hagerty, Michael R.

Citation: R. Hagerty, Michael, The Cost of Simplifying Preference Models, Marketing science , 5(4), 1986, pp. 298-318