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Results: 2
A Normative Model of Consumer Information Processing
Authors:
Hagerty, Michael R. Aaker, David A.
Citation:
R. Hagerty, Michael et A. Aaker, David, A Normative Model of Consumer Information Processing, Marketing science , 3(3), 1984, pp. 227-246
The Cost of Simplifying Preference Models
Authors:
Hagerty, Michael R.
Citation:
R. Hagerty, Michael, The Cost of Simplifying Preference Models, Marketing science , 5(4), 1986, pp. 298-318
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