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Results: 1
Conditioned Superstition: Desire for Control and Consumer Brand Preferences
Authors:
Hamerman, Eric J. Johar, Gita V.
Citation:
J. Hamerman, Eric et V. Johar, Gita, Conditioned Superstition: Desire for Control and Consumer Brand Preferences, Journal of consumer research JCR;Consumer research , 40(3), 2013, pp. 428-443
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