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Results:
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Results: 4
The category-demand effects of price promotions
Authors:
Nijs, VR Dekimpe, MG Steenkamp, JBEM Hanssens, DM
Citation:
Vr. Nijs et al., The category-demand effects of price promotions, MARKET SCI, 20(1), 2001, pp. 1-22
Time-series models in marketing: Past, present and future
Authors:
Dekimpe, MG Hanssens, DM
Citation:
Mg. Dekimpe et Dm. Hanssens, Time-series models in marketing: Past, present and future, INT J RES M, 17(2-3), 2000, pp. 183-193
Sustained spending and persistent response: A new look at long-term marketing profitability
Authors:
Dekimpe, MG Hanssens, DM
Citation:
Mg. Dekimpe et Dm. Hanssens, Sustained spending and persistent response: A new look at long-term marketing profitability, J MARKET C, 36(4), 1999, pp. 397-412
Long-run abstinence after narcotics abuse: What are the odds?
Authors:
Dekimpe, MG Van de Gucht, LM Hanssens, DM Powers, KI
Citation:
Mg. Dekimpe et al., Long-run abstinence after narcotics abuse: What are the odds?, MANAG SCI, 44(11), 1998, pp. 1478-1492
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