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Results:
1-23
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Results: 23
Authors:
Hauser, John R.
Allenby, Greg
Murphy, Frederic H.
Raju, Jagmohan
Staelin, Richard
Steckel, Joel
Citation: R. Hauser, John et al., Editorial: "Marketing Science": Growth and Evolution, Marketing science , 24(1), 2005, pp. 1-2
Authors:
Lin, Song
Zhang, Juanjuan
Hauser, John R.
Citation: Lin, Song et al., Learning from Experience, Simply, Marketing science , 34(1), 2015, pp. 1-19
Authors:
Rangaswamy, Arvind
Cochran, James J.
Erdem, Tülin
Hauser, John R.
Meyer, Robert J.
Citation: Rangaswamy, Arvind et al., Editorial: Editor-in-Chief Search Committee Report: The Digital Future Is Now, Marketing science , 27(1), 2006, pp. 1-3
Authors:
Rangaswamy, Arvind
Cochran, James J.
Erdem, Tülin
Hauser, John R.
Meyer, Robert J.
Citation: Rangaswamy, Arvind et al., Editorial: Editor-in-Chief Search Committee Report: The Digital Future Is Now, Marketing science , 27(1), 2008, pp. 1-3
Authors:
Gupta, Sunil
Hanssens, Dominique
Hauser, John R.
Lehmann, Donald
Schmitt, Bernd
Citation: Gupta, Sunil et al., Introduction to Theory and Practice in Marketing Conference Special Section of "Marketing Science", Marketing science , 33(1), 2014, pp. 1-5
Authors:
Chintagunta, Pradeep
Hanssens, Dominique
Hauser, John R.
Raju, Jagmohan Singh
Srinivasan, Kannan
Staelin, Richard
Citation: Chintagunta, Pradeep et al., Editorial: "Marketing Science": A Strategic Review, Marketing science , 32(1), 2013, pp. 4-7
Authors:
Urban, Glen L.
Liberali, Guilherme (Gui)
MacDonald, Erin
Bordley, Robert
Hauser, John R.
Citation: L. Urban, Glen et al., Morphing Banner Advertising, Marketing science , 33(1), 2014, pp. 27-46
Authors:
Urban, Glen L.
Johnson, Philip L.
Hauser, John R.
Citation: L. Urban, Glen et al., Testing Competitive Market Structures, Marketing science , 3(2), 1984, pp. 83-112
Authors:
Hauser, John R.
Shugan, Steven M.
Citation: R. Hauser, John et M. Shugan, Steven, Defensive Marketing Strategies, Marketing science , 27(1), 2006, pp. 85-87
Authors:
Hauser, John R.
Shugan, Steven M.
Citation: R. Hauser, John et M. Shugan, Steven, Defensive Marketing Strategies, Marketing science , 27(1), 2008, pp. 85-87
Authors:
Hauser, John R.
Shugan, Steven M.
Citation: R. Hauser, John et M. Shugan, Steven, Defensive Marketing Strategies, Marketing science , 27(1), 2008, pp. 88-110
Authors:
Hauser, John R.
Shugan, Steven M.
Citation: R. Hauser, John et M. Shugan, Steven, Defensive Marketing Strategies, Marketing science , 27(1), 2006, pp. 88-110
Authors:
Hauser, John R.
Wisniewski, Kenneth J.
Citation: R. Hauser, John et J. Wisniewski, Kenneth, Application, Predictive Test, and Strategy Implications for a Dynamic Model of Consumer Response, Marketing science , 1(2), 1982, pp. 143-179
Authors:
Hauser, John R.
Urban, Glen L.
Liberali, Guilherme
Braun, Michael
Citation: R. Hauser, John et al., Website Morphing, Marketing science , 28(2), 2009, pp. 202-203
Authors:
Hauser, John R.
Urban, Glen L.
Liberali, Guilherme
Braun, Michael
Citation: R. Hauser, John et al., Rejoinder: Response to Comments on "Website Morphing", Marketing science , 28(2), 2009, pp. 227-228
Authors:
Toubia, Olivier
Simester, Duncan I.
Hauser, John R.
Dahan, Ely
Citation: Toubia, Olivier et al., Fast Polyhedral Adaptive Conjoint Estimation, Marketing science , 22(3), 2003, pp. 273-303
Authors:
Hauser, John R.
Shugan, Steven M.
Citation: R. Hauser, John et M. Shugan, Steven, Defensive Marketing Strategies, Marketing science , 2(4), 1983, pp. 319-360
Authors:
Hauser, John R.
Gaskin, Steven P.
Citation: R. Hauser, John et P. Gaskin, Steven, Application of the "Defender" Consumer Model, Marketing science , 3(4), 1984, pp. 327-351
Authors:
Hauser, John R.
Toubia, Olivier
Citation: R. Hauser, John et Toubia, Olivier, The Impact of Utility Balance and Endogeneity in Conjoint Analysis, Marketing science , 24(3), 2005, pp. 498-507
Authors:
Yee, Michael
Dahan, Ely
Hauser, John R.
Orlin, James
Citation: Yee, Michael et al., Greedoid-Based Noncompensatory Inference, Marketing science , 26(4), 2007, pp. 532-549
Authors:
Dzyabura, Daria
Hauser, John R.
Citation: Dzyabura, Daria et R. Hauser, John, Active Machine Learning for Consideration Heuristics, Marketing science , 30(5), 2011, pp. 801-819
Authors:
Toubia, Olivier
Hauser, John R.
Citation: Toubia, Olivier et R. Hauser, John, On Managerially Efficient Experimental Designs, Marketing science , 26(6), 2007, pp. 851-858
Authors:
Toubia, Olivier
Hauser, John R.
Citation: Toubia, Olivier et R. Hauser, John, On Managerially Efficient Experimental Designs, Marketing science , 26(6), 2006, pp. 851-858
Risultati:
1-23
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