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Citation: He, Chuan et Chen, Yuxin, Managing e-Marketplace: A Strategic Analysis of Nonprice Advertising, Marketing science , 25(2), 2006, pp. 175-187

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Citation: Amaldoss, Wilfred et He, Chuan, Direct-to-Consumer Advertising of Prescription Drugs: A Strategic Analysis, Marketing science , 28(3), 2009, pp. 472-487

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Citation: He, Chuan et al., Vertical Information Sharing in a Volatile Market, Marketing science , 27(3), 2006, pp. 513-530

Authors: He, Chuan Marklund, Johan Vossen, Thomas

Citation: He, Chuan et al., Vertical Information Sharing in a Volatile Market, Marketing science , 27(3), 2008, pp. 513-530

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Citation: Amaldoss, Wilfred et He, Chuan, Pricing Prototypical Products, Marketing science , 32(5), 2013, pp. 733-752