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Results: 2
Introduction to the special issue on competition and marketing
Authors:
Heil, OP Montgomery, DB
Citation:
Op. Heil et Db. Montgomery, Introduction to the special issue on competition and marketing, INT J RES M, 18(1-2), 2001, pp. 1-3
Toward an understanding of price wars: Their nature and how they erupt
Authors:
Heil, OP Helsen, K
Citation:
Op. Heil et K. Helsen, Toward an understanding of price wars: Their nature and how they erupt, INT J RES M, 18(1-2), 2001, pp. 83-98
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