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Citation: Sj. Newell et al., The effects of pleasure and arousal on recall of advertisements during theSuper Bowl, PSYCHOL MAR, 18(11), 2001, pp. 1135-1153

Authors: Weerawardena, J Coote, LV Henderson, KV

Citation: J. Weerawardena et al., Competitive advantage through exporting and the key role of distinctive organizational capabilities, ADV INT MAR, 2000, pp. 165-177