Citation: Buchanan, Bruce et W. Henderson, Pamela, Assessing the Bias of Preference, Detection, and Identification Measures of Discrimination Ability in Product Design, Marketing science , 11(1), 1992, pp. 64-75
Authors:
Ralf van der Lans,
Cote, Joseph A.
Cole, Catherine A.
Leong, Siew Meng
Smidts, Ale
Henderson, Pamela W.
Bluemelhuber, Christian
Bottomley, Paul A.
Doyle, John R.
Fedorikhin, Alexander
Moorthy, Janakiraman
Ramaseshan, B.
Schmitt, Bernd H.
Citation: Ralf Van Der Lans, et al., Cross-National Logo Evaluation Analysis: An Individual-Level Approach, Marketing science , 28(5), 2009, pp. 968-985