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Embedded Premium Promotion: Why It Works and How to Make It More Effective
Authors:
Arora, Neeraj Henderson, Ty
Citation:
Arora, Neeraj et Henderson, Ty, Embedded Premium Promotion: Why It Works and How to Make It More Effective, Marketing science , 26(4), 2007, pp. 514-531
Noncompensatory Dyadic Choices
Authors:
Arora, Neeraj Henderson, Ty Liu, Qing
Citation:
Arora, Neeraj et al., Noncompensatory Dyadic Choices, Marketing science , 30(6), 2011, pp. 1028-1047
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