Login
|
New Account
AAAAAA
ITA
ENG
Results:
1-1
|
Results: 1
Head versus Heart: The Effect of Objective versus Feelings-Based Mental Imagery on New Product Creativity
Authors:
Herd, Kelly B Mehta, Ravi
Citation:
B. Herd, Kelly et Mehta, Ravi, Head versus Heart: The Effect of Objective versus Feelings-Based Mental Imagery on New Product Creativity, Journal of consumer research JCR;Consumer research , 46(1), 2019, pp. 36-52
Risultati:
1-1
|