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Gut Liking for the Ordinary: Incorporating Design Fluency Improves Automobile Sales Forecasts
Authors:
Landwehr, Jan R. Labroo, Aparna A. Herrmann, Andreas
Citation:
R. Landwehr, Jan et al., Gut Liking for the Ordinary: Incorporating Design Fluency Improves Automobile Sales Forecasts, Marketing science , 30(3), 2011, pp. 416-429
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