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Results: 5

Authors: Gerstner, Eitan Hess, James D.
Citation: Gerstner, Eitan et D. Hess, James, Can Bait and Switch Benefit Consumers?, Marketing science , 9(2), 1990, pp. 114-124

Authors: Hess, James D. Gerstner, Eitan
Citation: D. Hess, James et Gerstner, Eitan, Loss Leader Pricing and Rain Check Policy, Marketing science , 6(4), 1987, pp. 358-374

Authors: Syam, Niladri Krishnamurthy, Partha Hess, James D.
Citation: Syam, Niladri et al., That's What I Thought I Wanted? Miswanting and Regret for a Standard Good in a Mass-Customized World, Marketing science , 27(3), 2006, pp. 379-397

Authors: Syam, Niladri Krishnamurthy, Partha Hess, James D.
Citation: Syam, Niladri et al., That's What I Thought I Wanted? Miswanting and Regret for a Standard Good in a Mass-Customized World, Marketing science , 27(3), 2008, pp. 379-397

Authors: Syam, Niladri B. Ruan, Ranran Hess, James D.
Citation: B. Syam, Niladri et al., Customized Products: A Competitive Analysis, Marketing science , 24(4), 2005, pp. 569-584
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