Authors: Schmidt, TL Hitchon, JC

Citation: Tl. Schmidt et Jc. Hitchon, When advertising and public relations converge: An application of schema theory to the persuasive impact of alignment ads, JOURN MASS, 76(3), 1999, pp. 433-455

Authors: Nelson, MR Hitchon, JC

Citation: Mr. Nelson et Jc. Hitchon, Loud tastes, colored fragrances, and scented sounds: How and when to mix the senses in persuasive communications, JOURN MASS, 76(2), 1999, pp. 354-372