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Citation: Dunn, Lea et Hoegg, Joandrea, The Impact of Fear on Emotional Brand Attachment, Journal of consumer research JCR;Consumer research , 41(1), 2014, pp. 152-168

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Citation: Chae, Boyoun et Hoegg, Joandrea, The Future Looks .Right.: Effects of the Horizontal Location of Advertising Images on Product Attitude, Journal of consumer research JCR;Consumer research , 40(2), 2013, pp. 223-238

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Citation: Jiang, Lan et al., Consumer Reaction to Unearned Preferential Treatment, Journal of consumer research JCR;Consumer research , 40(3), 2013, pp. 412-427