Authors: Gönül, Füsun F. Hofstede, Frenkel Ter

Citation: F. Gönül, Füsun et Hofstede, Frenkel Ter, How to Compute Optimal Catalog Mailing Decisions, Marketing science , 25(1), 2006, pp. 65-74

Authors: Hofstede, Frenkel Ter Wedel, Michel Steenkamp, Jan-Benedict E. M.

Citation: Hofstede, Frenkel Ter et al., Identifying Spatial Segments in International Markets, Marketing science , 21(2), 2002, pp. 160-177