Authors: Holbrook, Morris B. Moore, William L. Dodgen, Gary N. Havlena, William J.

Citation: B. Holbrook, Morris et al., Nonisomorphism, Shadow Features and Imputed Preferences, Marketing science , 4(3), 1985, pp. 215-233

Authors: Holbrook, Morris B. Lehmann, Donald R.

Citation: B. Holbrook, Morris et . Lehmann, Donald R., Allocating discretionary time: complementarity among activities , Journal of consumer research Consumer research;JCR , 7(4), 1981, pp. 395-406