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Results: 1-9 |
Results: 9
Advertising and the Diffusion of New Products
Authors: Horsky, Dan Simon, Leonard S.
Citation: Horsky, Dan et S. Simon, Leonard, Advertising and the Diffusion of New Products, Marketing science , 2(1), 1983, pp. 1-17
Disentangling Preferences and Learning in Brand Choice Models
Authors: Shin, Sangwoo Misra, Sanjog Horsky, Dan
Citation: Shin, Sangwoo et al., Disentangling Preferences and Learning in Brand Choice Models, Marketing science , 31(1), 2012, pp. 115-137
New Brand Positioning and Pricing in an Oligopolistic Market
Authors: Horsky, Dan Nelson, Paul
Citation: Horsky, Dan et Nelson, Paul, New Brand Positioning and Pricing in an Oligopolistic Market, Marketing science , 11(2), 1992, pp. 133-153
Untangling the Effects of Purchase Reinforcement and Advertising Carryover
Authors: Givon, Moshe Horsky, Dan
Citation: Givon, Moshe et Horsky, Dan, Untangling the Effects of Purchase Reinforcement and Advertising Carryover, Marketing science , 9(2), 1990, pp. 171-187
Does It Pay to Change Your Company's Name? A Stock Market Perspective
Authors: Horsky, Dan Swyngedouw, Patrick
Citation: Horsky, Dan et Swyngedouw, Patrick, Does It Pay to Change Your Company's Name? A Stock Market Perspective, Marketing science , 6(4), 1987, pp. 320-335
Observed and Unobserved Preference Heterogeneity in Brand-Choice Models
Authors: Horsky, Dan Misra, Sanjog Nelson, Paul
Citation: Horsky, Dan et al., Observed and Unobserved Preference Heterogeneity in Brand-Choice Models, Marketing science , 25(4), 2006, pp. 322-335
Dynamic Advertising Strategies of Competing Durable Good Producers
Authors: Horsky, Dan Mate, Karl
Citation: Horsky, Dan et Mate, Karl, Dynamic Advertising Strategies of Competing Durable Good Producers, Marketing science , 7(4), 1988, pp. 356-367
Periodic Advertising Pulsing in a Competitive Market
Authors: Freimer, Marshall Horsky, Dan
Citation: Freimer, Marshall et Horsky, Dan, Periodic Advertising Pulsing in a Competitive Market, Marketing science , 31(4), 2012, pp. 637-648
Try It, You Will Like It: Does Consumer Learning Lead to Competitive Price Promotions?
Authors: Freimer, Marshall Horsky, Dan
Citation: Freimer, Marshall et Horsky, Dan, Try It, You Will Like It: Does Consumer Learning Lead to Competitive Price Promotions?, Marketing science , 28(4), 2008, pp. 796-810
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