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Results: 1
The Effects of Publicity on Demand: The Case of Anti-Cholesterol Drugs
Authors:
Ching, Andrew T. Clark, Robert Horstmann, Ignatius Lim, Hyunwoo
Citation:
T. Ching, Andrew et al., The Effects of Publicity on Demand: The Case of Anti-Cholesterol Drugs, Marketing science , 35(1), 2016, pp. 158-181
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