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Results: 1
Moderating Factors of Immediate, Gross, and Net Cross-Brand Effects of Price Promotions
Authors:
Horváth, Csilla Fok, Dennis
Citation:
Horváth, Csilla et Fok, Dennis, Moderating Factors of Immediate, Gross, and Net Cross-Brand Effects of Price Promotions, Marketing science , 32(1), 2013, pp. 127-152
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