Authors: Bettencourt, LA Houston, MB

Citation: La. Bettencourt et Mb. Houston, Reference diversity in JCR, JM, and JMR: A reexamination and extension of Tellis, Chandy, and Ackerman (1999), J CONSUM R, 28(2), 2001, pp. 313-323

Authors: Houston, MB Walker, BA Hutt, MD Reingen, PH

Citation: Mb. Houston et al., Cross-unit competition for a market charter: The enduring influence of structure, J MARKET, 65(2), 2001, pp. 19-34

Authors: Houston, MB Johnson, SA

Citation: Mb. Houston et Sa. Johnson, Buyer-supplier contracts versus joint ventures: Determinants and consequences of transaction structure, J MARKET C, 37(1), 2000, pp. 1-15

Authors: Johnson, SA Houston, MB

Citation: Sa. Johnson et Mb. Houston, A reexamination of the motives and gains in joint ventures, J FIN QU AN, 35(1), 2000, pp. 67-85