Authors:
Shen, Luxi
Hsee, Christopher K
Talloen, Joachim H
Citation: Shen, Luxi et al., The Fun and Function of Uncertainty: Uncertain Incentives Reinforce Repetition Decisions, Journal of consumer research JCR;Consumer research , 46(1), 2019, pp. 69-81
Authors:
Zhang, Shirley
Sussman, Abigail B
Hsee, Christopher K
Citation: Zhang, Shirley et al., A Dragging-Down Effect: Consumer Decisions in Response to Price Increases, Journal of consumer research JCR;Consumer research , 47(5), 2021, pp. 772-786