Authors: Leclerc, France Hsee, Christopher K. Nunes, Joseph C.

Citation: Leclerc, France et al., Narrow Focusing: Why the Relative Position of a Good in Its Category Matters More than It Should, Marketing science , 24(2), 2005, pp. 194-205

Authors: Hsee, Christopher K. Yang, Yang Ruan, Bowen

Citation: K. Hsee, Christopher et al., The Mere-Reaction Effect: Even Nonpositive and Noninformative Reactions Can Reinforce Actions, Journal of consumer research JCR;Consumer research , 42(3), 2015, pp. 420-434

Authors: Shen, Luxi Fishbach, Ayelet Hsee, Christopher K.

Citation: Shen, Luxi et al., The Motivating-Uncertainty Effect: Uncertainty Increases Resource Investment in the Process of Reward Pursuit, Journal of consumer research JCR;Consumer research , 41(5), 2015, pp. 1301-1315