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Results: 1
The Influence of Product Anthropomorphism on Comparative Judgment
Authors:
Huang, Feifei Chi Wong, Vincent Wen Wan, Echo
Citation:
Huang, Feifei et al., The Influence of Product Anthropomorphism on Comparative Judgment, Journal of consumer research JCR;Consumer research , 46(5), 2020, pp. 936-955
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