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Results: 1-2 |
Results: 2
Brand management prognostications
Authors: Berthon, P Hulbert, JM Pitt, LF
Citation: P. Berthon et al., Brand management prognostications, SLOAN MANAG, 40(2), 1999, pp. 53
To serve or create? Strategic orientations toward customers and innovation
Authors: Berthon, P Hulbert, JM Pitt, LF
Citation: P. Berthon et al., To serve or create? Strategic orientations toward customers and innovation, CALIF MANAG, 42(1), 1999, pp. 37
Risultati: 1-2 |