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When Temptations Come Alive: How Anthropomorphism Undermines Self-Control
Authors:
Hur, Julia D. Koo, Minjung Hofmann, Wilhelm
Citation:
D. Hur, Julia et al., When Temptations Come Alive: How Anthropomorphism Undermines Self-Control, Journal of consumer research JCR;Consumer research , 42(2), 2015, pp. 340-358
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