Authors: Vanbergen, Noah Irmak, Caglar Sevilla, Julio

Citation: Vanbergen, Noah et al., Product Entitativity: How the Presence of Product Replicates Increases Perceived and Actual Product Efficacy, Journal of consumer research JCR;Consumer research , 47(2), 2020, pp. 192-214

Authors: Irmak, Caglar Wakslak, Cheryl J. Trope, Yaacov

Citation: Irmak, Caglar et al., Past research has shown the robustness of egocentric anchoring or false consensus effects (e.g., Naylor, Lamberton, and Norton; Ross, Greene, and House) primarily in situations where consumers adopt a cooperative or neutral stance toward one another. However, competition among consumers is a ubiquitous part of Western culture. Across five experiments in competitive contexts (either a dictator game or an online auction), interpersonal ambiguity leads to an inference of dissimilarity, rather than , Journal of consumer research JCR;Consumer research , 40(2), 2013, pp. 284-297

Authors: May, Frank Irmak, Caglar

Citation: May, Frank et Irmak, Caglar, The Effects of Rarity on Indulgent Consumption: Non-Impulsives Indulge When Low Frequency Is Salient, Journal of consumer research JCR;Consumer research , 45(2), 2018, pp. 383-402

Authors: Chatterjee, Promothesh Irmak, Caglar Rose, Randall L.

Citation: Chatterjee, Promothesh et al., The Endowment Effect as Self-Enhancement in Response to Threat, Journal of consumer research JCR;Consumer research , 40(3), 2013, pp. 460-476

Authors: May, Frank Irmak, Caglar

Citation: May, Frank et Irmak, Caglar, Licensing Indulgence in the Present by Distorting Memories of Past Behavior, Journal of consumer research JCR;Consumer research , 41(3), 2014, pp. 624-641