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Results: 2
Innovation Diffusion in the Presence of Supply Restrictions
Authors:
Jain, Dipak Mahajan, Vijay Muller, Eitan
Citation:
Jain, Dipak et al., Innovation Diffusion in the Presence of Supply Restrictions, Marketing science , 10(1), 1991, pp. 83-90
A Dynamic Model of Channel Member Strategies for Marketing Expenditures
Authors:
Chintagunta, Pradeep K. Jain, Dipak
Citation:
K. Chintagunta, Pradeep et Jain, Dipak, A Dynamic Model of Channel Member Strategies for Marketing Expenditures, Marketing science , 11(2), 1992, pp. 168-188
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