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Citation: A. Schweidel, David et al., A Multiactivity Latent Attrition Model for Customer Base Analysis, Marketing science , 33(2), 2014, pp. 273-286

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Citation: Albuquerque, Paulo et al., Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content, Marketing science , 31(3), 2012, pp. 406-432